CycleHack Dundee.
CycleHack is a global movement on a mission to make the world more sustainable through reducing the barriers to cycling. By taking a grassroots approach to innovation CycleHack are tooling up citizens to take a pro-active, DIY approach to making cycling easier, more fun, and accessible.
With Dundee hosting the event for the very first time, the city needed its own unique brand and print materials for the two-day event in July. The visual identity encompasses the city, cycling, and the celebratory nature of the occasion.
